This book written by Enzo Ferrari is ‘his story’; having been asked to write the story many times, he always seemed to postpone the moment until now. He has taken the opportunity to reveal his thoughts, ideas, beliefs, feelings that have formed the fabric of the man himself. He recalls t..
The name is magic. Ferrari. The man. The cars. The legend. The reality. Sort out the flurry of words that have been tossed about over the past quarter century to describe the phenomenon that is Ferrari and one stands out as perhaps saying it best. Ferrari is an original. Utterly, lavishly, passionat..
Enzo Ferrari was the dynamic, but enigmatic, creator of what
is now one of the greatest automotive brands in the world. How he created the
marque that bears his name is a fascinating and absorbing story. The history of
Enzo Ferrari as a marketeer, publicist and manager is recounted in words and
..
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